Okay, folks, now you all know that I love Stephen King. He inspired me to be the artist I wanted to be and he continues to prove that a master storyteller takes no breaks. Though I hadn’t read his novel Cell just yet (going through his work chronologically like a super fan), I was very excited for the upcoming film adaptation from director Tod Williams. The trailer dropped this week.
Can I say something? I’m kind of disappointed. The trailer did nothing for me. The look of the film was very cheap and didn’t push me in a good direction, even with the inclusion of my personal favorites John Cusack and Samuel L. Jackson.
The problem with the trailer? It doesn’t do anything to sell itself. You need to say more than Stephen King and show zombies to convince moviegoers, mostly because adaptations of King’s work don’t do so well. And Cell needs to sell itself as “not just another zombie” property. There are far too many of those floating around right now.
I’ll leave the trailer at the bottom here. Give it a watch and let me know if you are interested in Cell. I’ll just sit here hoping the second trailer is better.
Cell hits theaters July 8.
-Kyle A. Goethe